Social media and the Football World Cup buzz in Ireland
We’ve done a quick analysis over the Irish social media landscape in relation to the football World Cup 2010. The idea was to extract a few insights based on the past 30 days, to see how we are...
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Brand Monitoring: How Did The Tipp-Ex Campaign Perform?
Last Thursday, Tipp-Ex (BIC Group) launched a pretty original and creative interactive campaign on YouTube. It consisted on a series of face to face encounters between a bear and a hunter, offering...
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Buzz Monitoring: What Happens If Your Brand Quits Twitter?
Many companies would think it’s no big deal. In fact, if they never used Twitter as a true information platform and dialogue tool, it probably won’t be. However, for any brand that embraced Twitter the...
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Buzz Monitoring: e-G8 Insights
This year, the well known world-leader conference, G8, provided an interesting addition: The e-G8; a new summit of global Internet leaders (also in Paris, May 24th and 25th). The goal was to advise...
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Brand Monitoring: The Google-Motorola Deal
Even though a few rumors started on Friday, August 12th, the big news hit on Monday 15th. Yes, Google bought Motorola Mobility for approximately $12.5 Billion. From last Friday until today (almost five...
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If Brands Don’t Listen, Your Facebook Friends Will
I recently decided that I was going to own a game console. Anyone that has been properly bombarded by marketing messages will probably tell that the fight in this field is between XBox (Microsoft),...
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Social Media Buzz Monitoring: The Oscars 2012
Last Sunday, February 26th, The Oscars’ ceremony was celebrated once again. A type of event that generates a lot of conversations around the world so we thought it would be interesting to share with...
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Brand Monitoring: The Tipp-Ex Campaign Is Back But Was It Successful?
Last Thursday, Tipp-Ex (a BIC product) launched once again their interactive campaign with the funny bear: “In the first season, viewers were invited to white and rewrite the story… For the second...
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